What Should You Expect From a Texas Search Engine Optimization and Website Marketing Firm?

You may just be getting familiar with Texas search engine optimization and website marketing, and aren’t sure what you are looking for.  If you have an online business, your website is the “hub” of your business, the most important marketing tool you have.  A reputable SEO and web marketing company will take your website from invisible to highly visible, putting your products and services in front of your target audience.

The problem lies in choosing the right firm to do the work.  If you are going to invest hundreds or thousands of dollars in a Texas search engine optimization and website marketing firm, you want to know that they will deliver results.  As with other industries, some companies offer spectacular results while others just do enough to “get by.”  You want a company that is results-driven and dedicated to backing up their claims.  When your website ranks on page one (or even in that number one spot) you will experience a huge surge in traffic; knowing you invested your money wisely is a huge relief.

What should you expect for the firm you hire?  While it typically takes about six months to achieve a significant improvement in your search engine ranking, you should see gradual improvements over time beginning in the second or third month.  If you hire a Texas website marketing and SEO firm and even at six months your website is not showing significant improvement in ranking, you may have wasted your money.

It takes intense knowledge, experience and skill for a Texas search engine optimization and website marketing firm to deliver the results you expect.  That being said, not all firms keep on top of the trends in regards to algorithms and the latest effective marketing strategies.  In order to remain at the top of their game, an SEO company stays current with the most effective tactics and strategies so that they can offer superior results to their clients.

The old saying “You get what you pay for” is not always true, particularly when it comes to Texas search engine optimization and website marketing.  Make sure that you choose wisely.  Research the firm, ask questions, talk with a few of the firm’s clients to get their opinions.  Look for client testimonials, and how long the firm has been in business.  By doing your due diligence you can expect results that go above and beyond your expectations.

How To Analyze The Keywords Used By Your Competitors

In this post, we will review the benefits of and how you can analyze your competition’s keywords. Keywords are how search engines categorize or index or website, and they pull keywords from a variety of areas. The major places they pull keywords from is your Title tag, description tag, URL and content.  They are also there to either make it easier or more difficult for users to locate your site. How easy or hard it is for your site to be found will depend on a number of factors, such as how unique and relevant your keywords are to your website. Popular sites didn’t come about overnight, they put constant work in to their website and building their website’s authority (through external and internal link building). Rather, they invested a good amount of time selecting the best keywords that match their site’s description as well as analyzing their competitors’ sites. In reality, you will always have competitors and they won’t go away. Thus, it is important that you also find out what they are currently doing to stay at the top and generate traffic. Getting this kind of information can help you get an idea of what they are doing that is making them successful and this can also help you come up with new ideas that can possibly beat their position.

Things To Keep In Mind

Before getting started, there are some factors to consider. Always keep in mind that your successful competitors, who have been in the game long enough, have likely dealt with several failures and learned how to deal with them. On the other hand, just because your competitors have been going through the niche much longer than you have doesn’t necessarily indicate they are now doing everything correctly. Moreover, you should remember that simply copying your competitors will usually never result in you beating them, if you copy content, you can be penalized. If you don’t find a way to offer a better website, with better content and more inbound links, you will likely always trail your competition. What you need to do is to concentrate on discovering what they are doing right and what they are doing wrong, and build your campaign to overcome their strengths and weaknesses.

How It Is Done

Keyword research can be quite tricky. One way to successfully fine-tune your list is through trial and error. In this case, your competitor may have already tried the keywords and selected the best ones that produced quality traffic as well as good conversion rates. Thus, you shouldn’t depend on his or her keywords entirely. However, if you invest more time studying and comparing many of your competitors’ keyword targeting, you can improve your list considerably.  Often times keywords will be located in a variety of places on your competitor’s website. A good place to start is by looking at their HTML code for their Title tag, keywords tag and description tag.  Also look for keywords in prominent places within their content.

While researching keywords, you should also analyze the average page rank for the first page of results, as this can be a better sign of how much competition you’re actually dealing with and how much authority their website’s likely have.

Your next step is to analyze the optimization on competing pages. In this case, you should check if the competitor keyword is in the title, description and URL of their home page and sub pages. In this scenario you are trying to find out just how highly optimized your competitor’s site is for your keyword. Thus, you can try and include the keyword phrase into the title, description and URL and possibly end up a step ahead of your competitors.  Also, always use a keyword tool such as Google’s keyword tool to learn whether they are targeting the best phrases that produce a large amount of traffic and pick terms that you can likely compete for.

Finally, analyze your competitors’ page rank. Conduct your usual search in Google for your keyword. Check the page rank of each page in the initial 10 results. Sum up all the page ranks for those initial 10 results and then divide by 10. If the result is below 2.9, you have a higher chance of showing up on the first page of Google. If the average page rank is higher than your website’s page rank, you will have a lot of link building work ahead of you to rank for those terms.  If the phrase is uber-competitive, you may want to find more elaborate traffic producing phrases to initially target.

Backlinks Said To Be The Better Choice

Probably all website owners want more people visiting and engaging with their site. These visitors are often known to webmasters as traffic (a valuable asset in website marketing). No matter what you’ve heard before, more website traffic just doesn’t occur without a good strategy. That strategy should always involve creating backlinks to your website.

Natural links take place when other individuals link to your website for various reasons – one reason is that they simply like your website. Natural links are widely known to be the most valuable kind of backlink. Producing quality backlinks by hand can make a big difference in getting more traffic to your website. Backlinks are always favored because they are known to produce some level of trust.

When it comes to working with Texas search engine optimization and building your websites, gradual and steady is key. Just a few links to your site from high authority, high page rank websites worked on regularly each day will quickly result in better search engine rankings.

The Importance Of Backlinks

When it comes to link popularity, the more links there are that lead people to your website, the more relevant search engines think your website must be. There are several techniques in getting backlinks to your website. You can trade links with other webmasters. You may also produce articles and submit them to article directories. And then there is the method of producing more websites of your own and associating all those websites with each other through links. It is advised though that these websites be hosted on different IP addresses to prevent search engine penalty.  All of these require patience and money but are well worth your while in the long run.

Basically, backlinks continue to be an essential factor in increasing traffic for 2 main reasons. For one, the backlinks themselves enables more traffic, and secondly, search engines provide higher ranking to pages with a high number of incoming links.

For instance, content backlinks are able to lead views from content that has good traffic to content that has little traffic. The top websites for writing online all enable us to do this, so it’s always a good idea to make the most out of content backlinks.

Companies offering search engine optimization don’t always offer link building as a service, so make sure you choose the right Texas seo consultants to help you out.

And then there are comment backlinks. In this case you can look for the search term the site or article is created around, and then place a comment including a link to it on whatever website pops up first on the search engine. Take note, though, that there are now strict policies on comment backlinks.

Particular websites help recommend sources to make targeted comment backlinks, although these sites don’t necessarily have high traffic. While you can pay for backlink services it’s always suggested not to. One reason to produce articles online is that there are no publishing expenses to be had. This can also be utilized to promote other websites or content.

Finally, you most probably know about and even use social networking sites. These are good ways to incorporate links and promote content. You can make use of any social networking sites to add links to a wall, for instance. Again, take note of the policies of each site you use.

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PRODUCTION BY : BBC Films, Entre chiens et loups, Palomar, Tele-München.


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